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Expert's Opinion

The Lure of Digital Packaging: A Printing Industry Growth Area

Advances in digital printing are rapidly addressing one of the largest concerns of packaging buyers: reduced time to market.

A number of years ago I did a study at Cal Poly to identify all graphic communication industry segments.   I came up with 33 industry segments and since have added two (Printed Electronics and Functional Imaging, and 3-D Printing) for a total of 35. They range from long-standing segments, some of which are on the brink of no longer being active, to the latest and most vibrant segments that are defining the present and future of the industry. They are:   Content Creators  1. Print Buyers  2...

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